As you can see here, from time to time DC would run both colour and black & white versions of the same ad. Okay, in this case the covers of the advertised comics are different, but the gag is the same. The b/w ads would run on the inside front cover of a comic, while the colour one would be run on an interior page. Scooter and Binky were, naturally enough, teen-themed books aimed at a post-Archie audience.

©2008 DC Comics