DC and Young Romance
DC comics took over the publication of Young Love and Young Romance in 1963. They had previously been published by Prize. With them, DC brought its popular romance line to seven titles. Secret Hearts, Falling in Love, Girls’ Love Stories, Girls’ Romances, Heart Throbs and the two new comers continued to entertain their audience for another decade or so. From 1971 the line was gradually cut until, by 1975 only Young Love and Young Romance were left. Young Romance bit the dust that year—with co-creator of the whole romance genre, Joe Simon, at the helm—and mainstream comics finally bid a fond farewell to tear stained tableaux in 1977. Sob. Choke.
Back in the early 1960s though, when things were still going strong, the back covers were filled with lively advertisements were for all comics in the line. DC was still officially called National, and the link with DC was only obvious through the circular logo. The comics tended to be ad-free inside, though you might find the odd house ad extolling the virtues of Lois Lane, or some other female non-threatening fare.
Still, I love these. They’re really quite classy.
Images ©2013 DC Comics