An ad from an early issue of DC’s The Witching Hour trumpeting its line of mystery comics. Not that any of the titles mentioned here were particularly new — and indeed it doesn’t even mention Witching Hour — but using the word ‘new’ in an ad is always a good start, and Joe Orlando was trying to change the books’ direction. Including Challengers of the Unknown is a little off-kilter, as the book was very much on its last legs by then, and was more super-hero-lite rather than a real mystery book.

This was the sort of thing that filled up each issue of Plop! years later.

©2010 DC Comics