Hot Wheels #1, March-April 1970

Based upon the cartoon series of the same name, which was in itself based upon a range of toy cars from Mattel, Hot Wheels revved up on the newsstands at the dawn of the Seventies. With scripts by Joe Gill, and art by Alex Toth and Dick Giordano, it’s certainly a lovely-looking book. The main problem is that’s it difficult for any artist to make car chases look really exciting. The static nature of the comics page works against it.

Obviously the buying public were none too impressed: Hot Wheels bit the dust after just six — albeit glorious — issues.

Cover art by Alex Toth and Dick Giordano.

©2010 DC Comics/Mattel