A fun 1970 ad taking pains to showcase the move away from the camp image of the Caped Crusader so prevalent in the previous few years. With Denny O’Neill at the helm, and the likes of Neal Adams, Carmine Infantino, and even Frank Robbins deliniating his adventures, Bruce Wayne’s alter ego suddenly had a bright — or dark night, depending on your point of view — future.

©2010 DC Comics