Obviously there was a long-running comic called Superman’s Pal, Jimmy Olsen, but looking at this ad, things might have been very different. Imagine, somewhere in a parallel universe, there’s a long-running comic called Jimmy Olsen’s Hangup, Superman. Time and again funny old Superman would be thwarted in his endless attempts to upstage Jimmy, and would no doubt often be forced to use his signal watch to call Jimmy to rescue him from near-certain death. Book me passage on the next wormhole express, as I want to read that.

Mind you, I’d probably like the sister publication, Lois Lane’s Love Bunny, Superman — wherein the Man of Steel constantly risks life and limb to uncover Lois’s… well, just uncover Lois basically — even more…

©2009 DC Comics