When Jack Kirby arrived at DC in 1970, the company was desperate for his new ideas to be big hits. “Kirby’s Coming!” blurbs were splashed across much of the line, changing to “Kirby’s Here!” once his work actually started to appear (beginning with Jimmy Olsen). There were also numerous house ads like this one, trumpeting the arrival of the King. All to no avail sadly, as Kirby’s revolutionary ideas completely failed to find an audience and died on the vine. There’s probably a lesson in there somewhere — but I’m darned if I can think what it is.

©2008 DC Comics