A simple ad that does exactly what’s asked of it. At this point in the early 1960s, the romance line at DC was being treated and sold in a similar manner to those seemingly endless slews of romantic paperbacks from the likes of Mills and Boon. If you bought and liked one, you were sure to like all the others, so here’s a complete list. This kind of ad was s staple of the back covers of these comics for some time. I’m sure it did its job — how could it not? It’s a beautifully simple design.

Image ©2010 DC Comics