Now, now—get your minds out of the gutter, this isn’t about the elderly wizard in the throes of ecstasy…

It is, rather, an ad for the forthcoming revival of the original Captain Marvel by the publisher that put him out of business in the first place. It was 1972 and DC needed a hit. Captain Marvel and the various Marvel Family titles had sold upwards of a million a month back in the day, so why not try him again? Sadly, lightning didn’t strike twice—even with original co-creator CC Beck on art—as we’ll see…

Image ©2012 DC Comics