Here’s an interesting thing: an ad that ran in DC titles in mid-1971 announcing the arrival of a brand new gothic romance comic. Note, however, that the title here is The HOUSE of Forbidden Love — when published the book was actually called The DARK MANSION of Forbidden Love. The late name change due, I’d imagine, to DC deciding to lauch a second gothic romance title the following month, one that did use the word “house”: The Sinister House of Secret Love.

Whatever the title, for once that ad wasn’t mere hyperbole: it actually was something new in comics.

©2009 DC Comics